Trust Center
Core client conversation processing and storage stay in Europe. Conversations are not used to train AI models. And Private Mode can make them inaccessible to both the coach and Magif support tooling.
When a coach deploys an agent, the people who talk to it are the coach's clients. In Private Mode, their conversation content is not available in creator dashboards or Magif support tooling.
Last updated: 21 September 2026
EU AI Act
EU AI Act readiness
Where Magif stands today under the EU AI Act, from an internal assessment of the platform as configured.
- Applicable EU AI Act requirements
- Implemented
- Intended-use risk position
- Not high-risk
- AI transparency
- Implemented
- Human oversight
- Implemented
- Assessment basis
- Internal assessment
EU
Where client conversations, agent inference and the primary database run
0
Client conversations used to train AI models
Private
Fully private conversations are hidden even from the coach; dashboards show counts only
90 / 365
Days of inactivity before anonymous and signed-in client conversations are deleted
Key facts at a glance
Each key fact below links to the detailed policy and technical explanation.
Your clients' data
Who can read client conversations?
The coach who operates the agent; Magif only for support
In standard conversations, the coach who operates the agent can open and read the conversations held with that agent, to supervise quality and follow up with clients.
Who can read conversationsAre conversations used to train AI?
No
Magif does not use customer or end-user conversations to train AI models, and its inference-provider arrangements prohibit training on submitted customer content.
Training policyWhat does private mode guarantee?
In Private Mode, conversation content is not available in creator dashboards or Magif support tooling
A free per-agent setting. When enabled, conversation content is not readable through the platform by anyone: not the agent's creator and not Magif personnel. Dashboards show aggregate counts only.
Private Mode detailsYour data
Where is data stored and processed?
European Union
Customer conversations, agent inference, knowledge bases and the primary database run on infrastructure located in the European Union.
Where data livesHow long is it kept?
90 days anonymous / 365 days signed-in
An automated retention process removes inactive conversation data: conversations of anonymous end users are deleted after 90 days of inactivity, and conversations of signed-in end users after 365 days of inactivity.
Retention scheduleCan clients delete their data?
Yes
Deleting a conversation removes the conversation record including its messages and the background jobs derived from it. Removing a participant's account data, or clearing a participant from an agent, additionally removes the agent's memory of that participant.
Deletion and your rightsExplore the Trust Center
Every page below is kept current from a single verified source of facts.
- Data ResidencyWhere customer data is stored and processed, component by component.
- Privacy & Data HandlingEach data category: who can access it, purpose, retention and deletion, plus the access model and GDPR rights.
- Vendors & SubprocessorsThe vendors and subprocessors that process customer data, with their role, region and purpose.
- SecurityEncryption, access control, monitoring, backups and incident handling.
- Responsible AIIntended use, limitations, oversight, model governance and what end users see about the AI.
- DocumentsPublished policies, plus contractual documents available on request.
Questions about privacy or security?
This Trust Center is maintained by Magif Privacy & Security. We answer directly.