// ABOUT MAGIF
Scale your expertise,
not your headcount.
Built by AI coaching research, product operations, and AI systems specialists. Ethics and responsible AI aren't features we added. They're why we started.
// WHY WE BUILT MAGIF
The bottleneck isn't your demand. It's your time.
Most experts hit a ceiling. You have the method, you have the clients, but you can only be in one place at a time. Between sessions, people lose momentum. Leads go cold. Growing means growing overhead.
We built Magif so your methodology, your tone, and your expertise can be available to everyone who needs it, without you being in the room.
From Manual to Automated
Turn repetitive Q&A and onboarding into instant, accurate AI conversations grounded in your materials.
From Generic to Tailored
Your AI agent answers from your frameworks, not generic internet advice. Professional judgment stays with you.
// THE TEAM
Built by a team that wrote the standards.
We didn't just build an AI coaching platform. We helped write the global standards for how AI coaching should work.
Standards-led AI
AI used with real people needs clear boundaries around privacy, bias, consent, and human responsibility.
Human judgment stays central
AI should extend professional expertise, not replace the coach, consultant, or practitioner behind it.
Privacy by default
Client data should be protected from the start, with European hosting and privacy controls built into the system.
// RESPONSIBLE AI
Responsible AI should be the baseline.
AI is entering coaching, training, and client support fast. If it handles real conversations, it must be designed with privacy, clear boundaries, and human accountability from day one.
Magif is built in that direction: informed by AI coaching research, aligned with ICF standards work, hosted in Europe, and designed to keep the professional in control.
See how we build responsible AI// RESEARCH & SCIENCE
Built on a decade of peer-reviewed research.
A prize-awarded doctoral thesis, peer-reviewed articles, and field studies across four international organisations. The science behind how AI coaching genuinely develops people, and why it shapes every product decision we make.
- 190
- Leaders studied
- 4
- Organisations
- 2015
- Researching since
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