Scale Your Expertise,
Not Your Headcount.
Built by a PhD in AI coaching and an AI systems architect. Ethics and responsible AI aren't features we added—they're why we started.
The bottleneck isn't your demand. It's your time.
Most experts hit a ceiling. You have the method, you have the clients, but you can only be in one place at a time. Between sessions, people lose momentum. Leads go cold. Growing means growing overhead.
We built Magif so your methodology, your tone, and your expertise can be available to everyone who needs it—without you being in the room.
From Manual to Automated
Turn repetitive Q&A and onboarding into instant, accurate AI conversations grounded in your materials.
From Generic to Tailored
Your AI agent answers from your frameworks, not generic internet advice. Professional judgment stays with you.
Built by a Team That Wrote the Standards
We didn't just build an AI coaching platform. We helped write the global standards for how AI coaching should work.
Standards-led AI
AI used with real people needs clear boundaries around privacy, bias, consent, and human responsibility.
Human judgment stays central
AI should extend professional expertise, not replace the coach, consultant, or practitioner behind it.
Privacy by default
Client data should be protected from the start, with European hosting and privacy controls built into the system.
Responsible AI should be the baseline.
AI is entering coaching, training, and client support fast. If it handles real conversations, it must be designed with privacy, clear boundaries, and human accountability from day one.
Magif is built in that direction: informed by AI coaching research, aligned with ICF standards work, hosted in Europe, and designed to keep the professional in control.
Professionals Already Using
AI To Deliver Their Expertise
Real coaches using Magif to support clients between sessions, launch faster, and reach more people.
Ready to duplicate yourself?
Build your first AI agent with a guided path from setup to launch, while keeping your knowledge, brand, and clients under your control.