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Create my AI agent

The Magify Blog

Ideas for turning expertise into AI

Guides, playbooks, and product thinking from the team building Magif.ai.

😬 Paying a Coach Just For The Relationship? What Research Reveals About the Working Alliance

😬 Paying a Coach Just For The Relationship? What Research Reveals About the Working Alliance

Would you keep paying a coach just for the relationship? My PhD research shows why behavior, not warmth, is what actually drives outcomes.

Magif.ai TeamJuly 28, 20266 min read

😢 Cried with an AI coaching agent: A link to human connection through the self

😢 Cried with an AI coaching agent: A link to human connection through the self

A leader cried talking to an AI coach — not from pain, but relief. My PhD research explains why the absence of a person can create real safety.

Dr Olivier MalafronteJuly 24, 20267 min read